Graduate Trends in Marketing

Introduction The excitement and hope that accompanied college graduation many years ago have slowly but surely faded; giving way to despair and dread. New college graduates face a bleak future riddled with unemployment, underemployment, and huge student loans on their shoulders. Success in this type of environment requires â€Å"self branding† and excellence in almost all spheres.Advertising We will write a custom report sample on Graduate Trends in Marketing specifically for you for only $16.05 $11/page Learn More Many jobs were lost during the economic depression of 2008/2009. Today, many countries are yet to find a balance between existing jobs and the influx of new graduates into the job market. In reality, new graduates face the most daunting and competitive job environment ever witnessed in the world. This situation is the same in all fields. Graduate Trends in Marketing Over the years, marketing job market has changed significantly. Virtual ly all business spheres demand marketing skills and knowledge. The roles of marketing have equally broadened to encompass product research and market analysis. Traditionally, marketing has been viewed to be principally concerned with product and company image promotion. However, these new roles have made it integral to the business environment. Whereas many people consider marketing field too crowded with few opportunities, the reality is that it is a fast expanding filed not yet fully filled. In fact, the field has continued to open up new opportunities for job seekers, and the possibilities of its exhaustion are minimal. Marketing graduates have a lot to offer to both employers and the society. A marketing course gives a broader view of the business environment, which makes marketing professionals stand out in the business environment. This is because the course covers not only product promotion aspects, but also business image and the environment within which a business operates. These three aspects are the cornerstones in any business line. In this â€Å"ever-changing world of work,† marketing is very important (Andreanoff 2012, Mentoring Scheme). What a Marketing Degree Offers A marketing degree offers numerous opportunities to graduates. According to Pride Ferrell (2011, p. 472) because marketing is so diverse, â€Å"it offers numerous career opportunities for people with a wide range of qualifications.† The world is dynamic and new media emerge almost daily.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Excellent marketers cannot look far for available opportunities to exercise their knowledge and skills, as opportunities are everywhere. Marketing offers a wide range of career paths. Some of the major paths are discussed below. Advertising Sales Marketing professionals who venture into advertising sales work for media outlets like TV, newspape rs, and radio. Their job is seeking out other companies and businesses to buy advertising space from the company they are attached. Media Planning Are professional who help advertisers identify the best media that will ensure the highest numbers of targeted customers are reached by an advertisement. At times, media planners buy media spaces in anticipation of selling at a later higher price. Market Research Analysts Product development stages and final launch all involve researching. Once a product is launched, researchers are expected to establish what worked and what did not do well. This is where market research analysts come in. Additional roles Marketing professionals take active roles in survey research. They also have relevant skills to carryout public relations tasks for their companies. These tasks make marketing indispensable. What Employers Expect From Graduates Most graduate programs are modeled to provide up-to-date information skills to enable graduates face the job ma rket. In reality, however, these skills are not sufficient when it comes to a difficult and volatile job market (Burgess 1996, p. 294). In fact, most graduates who fail to secure jobs are victims of overreliance on knowledge and skills acquired in lecture halls. What exactly do employers what? What can set a new graduate aside from the rest in the crowded job market? According to Shontz Murray (2012, p. 3), employers â€Å"typically want to hire someone who will mesh well with the other people in their organization.†Advertising We will write a custom report sample on Graduate Trends in Marketing specifically for you for only $16.05 $11/page Learn More They further claim that â€Å"personality traits and soft skills such as enthusiasm, initiative, innovation, communication, flexibility, and collaboration† matter to employers than academic performance (Shontz Murray 2012, p. 3). Employers prefer employing college graduates to other categor ies of job seekers. According to Hall, 2012 (Emma Hall’s masterclasses), there are many attributes employers expect from college graduates. Even though all graduates are unique, these attributes are considered paramount for anyone who has gone through the college education system. In her opinion, at the time graduates collect their degree certificates, the attributes are automatically included as achievements and students should, therefore do their best to justify that they possess these attributes (Hall 2012, Emma Hall’s masterclasses). First among these skills are transferable skills. The learning methods and assessment techniques employed by lecturers in college, as well as experiences students gain while in college, play a significant role in instilling transferable skills in college graduates. According to Peacock (1841, p. 155), the experiences a student gain in college are invaluable, hence the need for formal education, but not private tutoring. Another advanta ge college education bestows on graduates is â€Å"an open mind† (Hall 2012, Emma Hall’s masterclasses). College learning is modeled to encourage inquiry and deeper analysis of situations, as well as evaluation of possibilities surrounding available options. This process of inquiring gives students the power to see alternatives even where choices are limited. Additionally, college life promotes cultural awareness in students. College courses promote cultural awareness (Sirianni 2011, p. 11). Moreover, most colleges have students from diverse cultural backgrounds, and as students interact, they begin to appreciate each other’s cultural practices, beliefs, and even taboos. This situation is even better in situations where staff is diversified, thereby creating a cream of cultural diversification necessary for learners to gain cultural awareness. Today, â€Å"Cultural competence becomes increasingly important given the diversity of†¦work force and consumersâ €  (Roussel, Swansburg Swansburg 2006, p.199). As such, employers are justified in seeking graduates to fill in their work force gaps.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Finally yet importantly, college creates work readiness among students. During long vacations, students often take jobs to gain experience and to earn. These job opportunities prepare them for the job market. When employers set out to hire graduates, they consider two main factors. The first thing is if the potential employee can complete the task now, or if they can be trained or developed with ease to complete the task later. Graduates who can do the job now without training must possess necessary skills, knowledge, and experience to do the job. Most of these are gained from coursework, industrial attachment, part-time jobs, and vocational jobs. Ultimately, students who do not get the opportunity to partake to the same while in college have slimmer chances of being hired based on the first criterion. The second criterion requires students who can be taught and are ready to learn fast. Here, motivation is key. Students who are highly motivated and who can demonstrate ability to pur sue their targets with both commitment and dedication, stand a chance of employment even if they do not have any relevant job experience. This is because motivated people are ready to learn from their mistakes and to make significant progress. Sessa London (2006, p. 62) support this by claiming, â€Å"People who are high in pre-training motivation enter into the training with heightened attention and increased receptivity to new ideas.† Determining if a graduate has skills, knowledge, and experience necessary to complete a task involves analyzing course content covered for any relevant applications or package, establishing if the experience gained in attachments and part time jobs, in years, is sufficient, and examining any relevant skills possessed. Hall, 2012 (Emma Hall’s masterclasses) outlines numerous general skills expected of graduates in the job market. These skills include: The ability to work under pressure Initiative skills Analytical ability Creativity In terpersonal and communication skills Teamwork Numeracy Negotiation and influencing skills Written and oral skills Information Technology awareness Understanding of business practices Claiming to posses these skills is one thing, providing evidence is another. Employers need evidence of knowledge and skills before committing to employ. What resources do graduates have to prove they possess these skills? Hall, 2012 (Emma Hall’s masterclasses) outlines an exhaustive list of the resources at graduates disposal to meet this need. These include; experiences gained while working as a group to complete course assignments, business awareness gained from case studies given in class, meeting and working with other students of different cultures, researching skills gained in writing dissertation, presentation skills gained in class when covering course content, and time management. Apart from knowledge and skills gained in college, employers may require evidence of involvement in extrac urricular activities. It is claimed, â€Å"Extracurricular activities can help you develop useful skills and enhance your marketability† (Kuther Morgan 2013, p. 15). This idea is also asserted by Veruki (1999, p. 166) who claims, â€Å"Employers like candidates who are well rounded and have interests outside of work.† He goes further to assert that â€Å"If you didn’t participate in formal extracurricular activities in college,† your chances of passing an interview and landing a job can only to enhanced by talking â€Å"about some of your interests, such as reading or exercising,† (Veruki 1999, p. 166). Some of the extracurricular activities graduates can involve in while in college include sports, society activities, voluntary work, and fund-raising. The changes in employment selection method Employee selection is the process of â€Å"putting the right persons on the right job† (Farr Tippins 2010, p. 36). Employment selection methods have undergone radical changes over the last few years. To secure a job placement, it is advisable to â€Å"initiate and build brand you† (Francis 2012, Andrew Francis on R AND S). By carrying out thorough screening during the selection process, organizations enhance their chances of hiring only the most qualified candidates. This reduces cases of underperformance and absenteeism associated with hiring the wrong candidates. The selection process has traditionally begun with a recruitment drive where employers attract a number of qualified persons to choose from. Today, there are many new selection tools. These tools, if used accurately, can yield great results. The accuracy and effectiveness of these tools vary (Francis 2012, Andrew Francis on R AND S). Assessment centers, structured interviews, aptitude tests, and biodata forms are considered more accurate as compared to references and interviews. As such, organizations must consider all possible factors before choosing a select ion tool to use. In the past selection only emphasized a potential employee’s skills, experiences, and knowledge. Today, however, the ability of an employee to fit in an organization’s team matters a lot. Employers seek employees with excellent teamwork abilities because organizational success is dependent on what employees can achieve as a team (Hayes 2001, p. 32). The changes in communication technology have revolutionized the ways of employee selection and placement. Today, recruitment is not a one-day activity, but â€Å"an open-all year round† process (Francis 2012, Andrew Francis on R AND S). Additionally, the use of modern communication platforms such as online application has become standard and commonplace in the selection process. Social sites such as FaceBook, LinkedIn, and Twitter have become essential tools for communicating selection requirements (Ross Beggs 2011, p. 67). These sites are especially useful when selecting marketing graduates. This i s because as future potential marketers, they must have used social media to promote themselves, their ideals, and share their opinions. A career in marketing furthers these skills and aspects of one’s life. To be successfully recruited, one needs to develop his/her personal brand (Francis 2012, Andrew Francis on R AND S). Volunteer programs, freelancing, and participation in conferences can help marketing student greatly in developing a personal brand. Conclusion In conclusion, marketing is central to any business’ success. Students who possess the right skills and knowledge and are committed to marketing themselves as the most important products, stand a chance of succeeding in the cooperate world. However, marketing ones’ self is not an easy task. It requires a deep understanding of one’s’ personality and strengths, and developing an impressive image to sell to the world. With a good image, selling organizations and products become easy. Most im portantly, securing a job becomes a walk in the park. Reflection From the discussion, a course in marketing can be seen as a wonderful opportunity for those who possess the right skills and knowledge. The field is diverse and leads to several career paths. With such versatility, landing a job becomes simple. However, it is evident that success in the field is pegged on having the right skills such as negotiation, communication, interpersonal, numeracy, teambuilding, analytical, and innovative skills. Additionally, success in marketing requires starting early while in college, by involving in extracurricular activities, which builds personality and interpersonal skills. Extracurricular activities such as fundraising, sports, and attending of conferences not only build personality and interpersonal skills, but also enhance cultural awareness, which is very important to graduates desiring to work in large corporations with people of diverse cultures. Given the aforementioned advantages of joining marketing as a career, with the right information, it is probable that many students could desire joining it. Today, thousands of people involved in marketing earn decent salaries, have stable jobs, and draw a lot of satisfaction from their jobs. These are the most important things about careers. Additionally, considering the dynamics of marketing, those who enjoy challenges can find it very interesting. This is because it presents new challenges almost on a daily basis, which require innovative solutions. References Andreanoff, 2012(mentoring scheme) Burgess, M 1996, Rebuilding downtrodden job market and madhouse society, Kroshka Books, Commack, N.Y. Farr, J Tippins, N 2010, Handbook of employee selection, Routledge, New York. Francis, 2012(Andrew Francis on R$S) Hall, 2012(Emma Hall’s master classes) Hayes, N 2001, Managing teamsba strategy for success, 2nd edn, Thomson Learning, Australia. Kuther, T Morgan, R 2013, Careers in psychology: opportunities in a ch anging world, 4th edn, Wadsworth/Cengage Learning, Belmont, CA. Peacock, G 1841, Observations on the statutes of the University of Cambridge, J.W. Parker, London. Pride, W Ferrell, O 2011, Foundations of marketing, 4th edn, South Western Cengage Learning, Mason, OH. Ross, C Beggs, B 2011, Mastering the job search process in recreation and leisure services, 2nd edn, Jones and Bartlett Publishers, Sudbury, Mass. Roussel, L, Swansburg, R Swansburg, R 2006, Management and leadership for nurse administrators, 4th edn, Sudbury, Jones and Bartlett Publishers, Mass. Sessa, V London, M 2006, Continuous learning in organizations: individual, group, and organizational perspectives, Lawrence Erlbaum, Mahwah, N.J. Shontz, P Murray, R 2012, What do employers want?: a guide for library science students, ABC-CLIO, New York, NY. Sirianni, J 2011, The Effects of College Diversity Experiences on Student Academic and Democracy Outcomes, Stanford University, Stanford. Veruki, P 1999, The 250 job in terview questions you’ll most likely be asked: and the answers that will get you hired, Adams Media Corp, Avon, Mass. This report on Graduate Trends in Marketing was written and submitted by user Frankl1nR1chards to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Magwitch-a criminal Essay Example

Magwitch Magwitch-a criminal Paper Magwitch-a criminal Paper Dickens uses of short, descriptive sentences help to achieve these visions. Magwitch is a colourful, cunning and manipulative character, yet he loosens up his anger slightly towards Pip, when he learns that he is an orphan. It may show that Magwitch is an orphan too, and so shows slight sympathy towards him. Dickens may also be implying that Magwitch was provoked to turn to crime, as a result of becoming an orphan- fending for his self. This signifies a (very) subtle change in a relationship that was full of fear and intimidation, to one with a form of dependence, and some sympathy attached alongside it too. Pip agrees to follow the commands of Magwitch-a criminal, and therefore despite not really knowing, performing a noble act. In chapter 2, Dickens delves deeper into investigating the life of a typical orphan; in the era. We learn more about the harsh realities of life for an orphan. If you werent killed by the numerous epidemics around, then you were considered lucky. Ironically, the situation is written about quite comically to lessen the impact of the powerful opening chapter. Pip lives with his abrupt, and shrewish sister, Mrs Joe Gargery-who now looks after him, and her husband, Joe Gargery, who is a blacksmith. Pip is regularly the victim of angry beatings delivered by his sister, who has established a reputation by bringing Pip up by hand. Knowing her to have a heavy hand and to be much in the habit of laying it upon her husband as well as upon me, I suppose that Joe Gargery and I were brought up by hand. The channelling of problems faced in childhood evokes feelings of sympathy from the reader towards Pip- Dickens successfully does this to make the reader see that society was unjust, he explores this further through out the story. Mrs Joe isnt afraid to let Pip know that she thinks of his as a burden, and so uses him as a cannonball, she regrets looking after him. If it wasnt for me youd have been to the churchyard long ago, and stayed there. Who brought you up by hand? And why I did it, I should like to knowId never do it again! I know that. Mrs Joe believes that Pip should be grateful to her for what she has done for him. She is also quick to say that she is ashamed of her situation. It is bad enough to be a blacksmiths wife (and him a Gargery), without being your mother. This shows that Mrs Joe feels burdened by her position-looking after Pip, she is continuously working. Pip and Joe are in understanding of each others situations and so try to make the best of their situation. Joe tries to protect Pip, rather than lashing out on him too. When Pip hides some bread for Magwitch, Joe thinks that he has been bolting (swallowing without chewing). Mrs Joe makes both Pip and Joe drink repulsive tar-water (disinfectant mixture-wood tar); the cruel conditions of childhood are again depicted. In Dickens view of childhood, he felt that children have certain needs: guidance in a nurturing home, to be free from emotional and physical abuse, to have a good education, and to be allowed to be happy. Lack of parental love and support; in these circumstances have inclined Pip to long for a better future for himself, thinking it be possible if he can become a gentleman, he tries to pursue this ambition. Firing from the Hulks announces the escape of another convict. At dawn he steals food and a file, and hurries to meet the convict, despite his conscious questioning him-he feels that this is a criminal act, although he still carries it out. Chapter 3 opens to a rimy (frosty), miserable morning, where key events are about to occur. Pips guilty conscience is exposed, he thinks that his surroundings are talking to him, everything seemed to run at me and accusing him of crime. The gates and the dykes and banks came bursting at meA boy with somebody-elses pork pie! Stop himThe Cattle came upon me with like sadnessHolloa young thief! Dickens shows through the narrative, that he knew how children thought, and so the reader is able to enter Pips mind and see the world through the eyes of a child. Pip sees another convict in the dangerous fog and escapes from him, assuming that he is the murderous young man Magwitch mentioned was with him. The first convict-Magwitch is waiting for Pip. He devours the food with animal relish, and works to remove the leg iron with the file. He shows a different side of emotions when Pip comes back to meet him, and gives him food, something clicked in his throat as if he had works like a clock, and was going to strike. The usage of a metaphor tries to convey the fact that his burst of softer emotions is surprising, as he has presented his intense, and angry side, the narrative suggests that his presence is not human like, more like a machine. Alliteration helps to pinpoint this And he smeared his ragged rough sleeve over his eyes. Pips fear of him is mixed with pity, pitying his desolation, and watching him as he gradually settled down. The convict had obviously invented the young man to frighten Pip. Their relationship has shifted at this point-its a landmark. Magwitch doesnt act violently towards Pip (although he when he hears about another convict he gets angry-suggesting a mysterious connection between them), although the element of violence is still mentioned. He shivered all the while so violently and He was already handling mincemeat down his throatmore like a man putting it away somewhere in a violent hurry, than a man eating it. This shows us that Magwitch has indecisive violent qualities. Magwitchs almost unsettled state is highlighted again. His manners are compared to that of dogs. The politeness of Pips sympathetic conversation with the convict is an attempt to normalise an abnormal situation, but also, as recognition of the convict as a fellow human being. He is becoming somewhat comfortable with the situation now. Pip: I was glad you enjoyed it (the food Pip bought for Magwitch). Magwitch even thanks Pip, thus creating a noticeable change in their relationship-it is significant. Pips initial referral to Magwitch as my convict shows that an emotional bond/relationship between them is felt and has formed incomparison to previous fear. Pip leaves Magwitch to work on his leg-iron with the file, whilst he runs back home (for Christmas). In Chapter 4, at the forge an abundant dinner is held. Pip has got a guilty conscious, and is feeling terrified that his theft will be discovered. The tar-water that Pip substituted for the stolen brandy is drunk, and the pork pie cant be found. When Pip finally runs for the door but is met by a soldier bearing a pair of handcuffs. We are faced with the worrying question will Pip be arrested for his act? This end on a note of suspense reminds us that Dickens was writing to please a wide audience. In chapters 5-6, we learn that Joe is asked to repair the broken handcuffs. Everyone is forced to follow the soldiers on the search for the convicts, although Pip is reluctant-and worried about what Magwitch will think. Would he believe that I was both imp and hound in treacherous earnest, and had betrayed him? Pip is clearly feeling anxious and guilty about the situation, he is unsure about what may happen to both himself and Magwitch. The convicts are eventually found. Our curiosity about the convicts is aroused when one of them is called a gentleman-a topic that is at the core of the story is questioned. We see Joes humanity when he recognises Magwitch as a poor miserable fellow-creatur. Joe says We dont know what youve done, but we cant have you starve to death for itCould we Pip? to Magwitch. The reader learns that Pip gains his good morals and humanity from Joe, and his teachings. Dickens tries to bring into view of the audience that many convicts like Magwitch) werent necessarily bad people, you should consider that they may have been driven to commit crimes. Before being rearrested and taken back to the Hulks, Magwitch admits that he has stolen food from the forge, but doesnt reveal that Pip helped him; this public spew of protection shows gratitude and reassurance between the pair. Their relationship is still developing, and there has been a rapid shift since their first encounter the previous day, where a whirlwind of violence, and tension was displayed. Since the morning their relationship and attitude has turned into something more meaningful-loyalty has been conjured up; Proving that Magwitch must have been really touched when he was shown kindness from Pip. Criminals like Magwitch were pushed to the bottom of society. It was rare to see any affection shown towards them, as they were treated so badly. Magwitch shows emotion when kindness is shown to him from Pip and Joe. The something I had noticed before, clicked in the mans throat again, and he turned his back. Magwitchs turn around implies that he doesnt really want to show his softer emotions, this may be because criminals were believed to be hard and their emotions werent taken into consideration, as if they lacked them. Pip decides not to confide in Joe about his own part in the theft either; this signifies the start of a break between them.

PI4 Essay Example | Topics and Well Written Essays - 500 words

PI4 - Essay Example ommunicating with people within and outside the organization; the person occupying this position will have to interact with the company’s employees so that the right message can be effectively communicated (Cronshow et al., 2007). In order to resolve any conflict that arises among the people, HR assistant will have to deal with it in a true and fair way so that everyone is satisfied with the final decision made. The HR assistant will have to learn all three communication skills i.e. oral, written and nonverbal. The written skills are crucial as the person will be writing the policies for the company and the language used should be adequate so that the employees can clearly understand the intended message. While dealing with the staff, the HR assistant will have to ensure that each employee is at ease to discuss any problem and both of them can agree on a solution so that the problem is resolved. The nonverbal communication is the most important aspect as it reflects upon the professionalism and expertise of the person; the HR assistant will have to ensure that the right gestures and postures are used while communicating so that there is a healthy relationship between the assistant and HR manager. Based on your identification of the elements and qualifications provide an opinion as to whether the company has conducted a proper analysis of the particular job they are seeking to fill and whether they would be able to gather a pool of qualified applicants. The main elements of a good job description are that they have complete details about the tasks and duties that the jobholder will perform along with the required skills and qualifications (Brannick, Levine & Morgeson, 2007). From the analysis of the job advertisement, it is evident that the company has done a thorough research about the particular job requirements. However, two elements are missing i.e. required qualification level and experience that the candidate must have in the HR field. Although all other